Sales and Marketing Environment 98/99, Fourth Edition (Cim Workbook Series)

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

Sales and Marketing Environment has been specifically written for the module in the CIM Certificate syllabus. It is endorsed and recommended by Trevor Watkins, the CIM chief examiner. Written to help you pass first time, the text layout is lively and
interactive. Each Unit has the same structure to ensure consistent and easier learning. Each Unit contains: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt * Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more if you need to * Succinct chapter summary * Revision tips to get you through the exam.

Quotes from users of the first editions include: 'Excellent layout, very clear, useful tips.' 'Ideal for the course - by far the best text I have seen.'


Essential Reading in the CIM Recommended Reading list