International Cases in Tourism Management
Book Details
Author(s)
Susan Horner, John Swarbrooke
Publisher
Routledge
ISBN / ASIN
0750655143
ISBN-13
9780750655149
Availability
Usually ships in 24 hours
Sales Rank
#1,041,457
Marketplace
United States 🇺🇸
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Description
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
