A General Theory of Competition: Resources, Competences, Productivity, Economic Growth (Marketing for a New Century)
Book Details
Author(s)
Shelby Dean Hunt
Publisher
SAGE Publications, Inc
ISBN / ASIN
0761917292
ISBN-13
9780761917298
Availability
Usually ships in 24 hours
Sales Rank
#1,545,546
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.
