Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

Name: Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Author: Gerard J. (Joseph) Tellis
ISBN: 9780761922520

AuthorGerard J. (Joseph) Tellis

PublisherSAGE Publications, Inc

CategoryBusiness & Economics

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Book Details

Author(s)Gerard J. (Joseph) Tellis

PublisherSAGE Publications, Inc

ISBN / ASIN0761922520

ISBN-139780761922520

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

Book Details

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