Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage (Response Books)

Strategic Marketing: A Guide for Developing Sustainable Competitive Advantage provides a systematic approach for marketing directors and other managers to formulate strategies that can give their organizations the desired competitive edge, as well as help them to forecast and plan for future challenges.

Professor Xavier covers the various aspects of strategic marketing including basic concepts, new developments and strategies to cope with the changing business environment. Extensive use is made of case studies.