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Interest and attendance were dropping, and football was ascending. Stuck in a rut, baseball was dying. Then Steinbrenner bought the Yankees, a second-division club with wife-swapping pitchers, leaving the House That Ruth Built not with a slam but a simper. He vowed not to interfere before soon changing his mind. Across town, Tom Seaver led the Mets stellar pitching line-up, and iconic outfielder Willie Mays was preparing to say goodbye. For months, the Mets, under Yogi Berra, couldn t get it right. Meanwhile, the A s were breaking a ban on facial hair while maverick owner Charlie Finley was fighting to keep them underpaid. But beneath the muttonchops and mayhem, lay another world. Elvis commanded a larger audience than the Apollo landings. A Dodge Dart cost $2,800, gas was a quarter per gallon. A fiscal crisis loomed; Vietnam had ended, the vice president resigned, and Watergate had taken over. It was one of the most exciting years in the game s history, the first with the designated hitter and the last before arbitration and free agency. The two World Series opponents went head-to-head above the baby steps of a dynasty that soon dwarfed both league champions. It was a turbulent time for the country and the game, neither of which would ever be the same again.