Health Care Market Strategy: From Planning to Action
Book Details
Author(s)
Steven G. Hillestad, Eric N. Berkowitz
Publisher
Jones & Bartlett Learning
ISBN / ASIN
0763747998
ISBN-13
9780763747992
Availability
Usually ships in 24 hours
Sales Rank
#1,066,781
Marketplace
United States 🇺🇸
Description
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
