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Political Marketing: Theoretical and Strategic Foundations

AuthorWojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
PublisherRoutledge
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Book Details

Author(s)Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
PublisherRoutledge
ISBN / ASIN0765622912
ISBN-139780765622914
AvailabilityUsually ships in 24 hours
Sales Rank4,414,431
MarketplaceUnited States  🇺🇸

Description

This is the first integrated theory-to-practice text on marketing's role in the political process. It

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