Advertising Campaign Design: Just the Essentials
Book Details
Author(s)
Robyn Blakeman
Publisher
Routledge
ISBN / ASIN
0765625539
ISBN-13
9780765625533
Availability
Usually ships in 24 hours
Sales Rank
#2,006,304
Category
Art
Marketplace
United States 🇺🇸
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Description
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
