The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities

Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today? s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it? s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.