Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage (Haworth Series in Segmented, Targeted, and Customized Market)

Name: Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage (Haworth Series in Segmented, Targeted, and Customized Market)
Author: Ron Morritt, Art Weinstein
ISBN: 9780789022165

Author Ron Morritt, Art Weinstein

Publisher Routledge

Category Business & Economics

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Book Details

Author(s) Ron Morritt, Art Weinstein

Publisher Routledge

ISBN / ASIN 0789022168

ISBN-13 9780789022165

Category Business & Economics

Marketplace United States 🇺🇸

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Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage (Haworth Series in Segmented, Targeted, and Customized Market)

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