YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones.

That s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company s website without breaking your marketing budget.

In this updated second edition of YouTube for Business, you learn how to

Develop a YouTube marketing strategy

Decide what types of videos to produce

Shoot great-looking YouTube videos on a budget

Edit and enhance your videos

Create a brand presence with your YouTube channel

Produce more effective YouTube videos

Promote your videos on the YouTube site

Link from your videos to your website with Call-to-Action Overlays