Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech)

Want a new job or career? Need to demonstrate more value to customers or employers? Use today s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships demonstrate that you are the best solution to employers or partners toughest problems become a recognized thought leader and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

DISCOVER HOW TO:

Choose today s best social media tools for your personal goals

Build an authentic storyline and online identity that gets you the right opportunities

Make the most of Facebook, LinkedIn, and Twitter and leverage new platforms like Pinterest and Google+

Build connections and prove expertise by sharing video on YouTube and Vimeo

Find yourself on search engines and then optimize your personal online presence

Promote your events, accomplishments, victories and even defeats and lessons learned

Integrate online and offline networking to get more from both

Reach people with hiring authority and budgets on LinkedIn

Use Twitter to share the ideas and passions that make you uniquely valuable

Avoid killer social networking mistakes

Leverage your online expert status to become a published author or public speaker

Measure the success of your social media branding

Get new projects or jobs through your online friends and followers

Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.