Communication Campaign Management: A Systems Approach
17.25
USD
Book Details
Author(s)
Robert E. Simmons
Publisher
Longman Group United Kingdom
ISBN / ASIN
0801304040
ISBN-13
9780801304040
Sales Rank
#8,455,772
Marketplace
United States 🇺🇸
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Description
Takes a managerial systems approach to the planning of communications campaigns, which can be applied to public relations, advertising and political communication. The author takes a step-by-step approach to the evaluation of the impact and effect of campaigns.
