The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections (Routledge Communication Series)
Book Details
Publisher
Routledge
ISBN / ASIN
0805806563
ISBN-13
9780805806564
Availability
Usually ships in 2 to 4 weeks
Sales Rank
#3,762,095
Marketplace
United States 🇺🇸
Description
This unusual volume seeks to accomplish three related goals:
* to assess the extent and limits of media power in election campaigns
* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation
* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas
In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
* to assess the extent and limits of media power in election campaigns
* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation
* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas
In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
