Brand NFL: Making and Selling America's Favorite Sport
Book Details
Author(s)
Michael Oriard
Publisher
The University of North Carolina Press
ISBN / ASIN
0807871567
ISBN-13
9780807871560
Availability
Usually ships in 24 hours
Sales Rank
#534,805
Category
Sports & Recreation
Marketplace
United States 🇺🇸
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Description
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
