Radio, TV and Cable Programming

Name: Radio, TV and Cable Programming
Author: Herbert H. Howard, Michael S. Kievman, Barbara A. Moore
ISBN: 9780813803432

Author Herbert H. Howard, Michael S. Kievman, Barbara A. Moore

Publisher Iowa State University Press

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Book Details

Author(s) Herbert H. Howard, Michael S. Kievman, Barbara A. Moore

Publisher Iowa State University Press

ISBN / ASIN 0813803438

ISBN-13 9780813803432

Sales Rank #3,260,367

Marketplace United States 🇺🇸

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Description

This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.