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DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force / John Beck, Mitchell Wade | |
Publisher: AMACOM | |
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Sales Rank: 5041666 | |
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For those who've read of the importance of "intrapreneurship" in corporations, here is a real-life exploration of that principle in action. Noted business strategists John Beck (The Attention Economy) and Mitchell Wade give us story upon story of the dynamic personalities behind I-mode, from NTT Chairman Kouji Ohboshi--who saw DoCoMo through a series of crises that would have meant early death for most U.S. startups--to CEO Keiji Tachikawa, whose post-WWII childhood gave him a keen grasp of the economics of disparity.
With chapter headings like "People-People Who Need People" and "Passion Is Destiny," this book sends the strong message that every successful business model depends so heavily on the human factor--a point that seems lost in the venture-capital-dominated model of the West. With lessons for all business leaders, in any industry, this book stands as a testament to the pivotal role of conviction, integrity, and personal passion in business success. --Charles Decker
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