Return on Investment Basics for Nonfinancial Executives

In these days of spiraling inflation it is particularly important for every manager to understand how his use of corporate funds- whether incoming or outgoing - affects the bottom line of operations. ROI (Return on Investment) is a key concept for executives and managers in helping them achieve that understanding. This book sets forth in simple, straight-forward, nontechnical language the essential facts about ROI as a tool for measuring business performance. It is intended not only for the financial expert but all those managers who must make decisions that affect profitability. Using numerous charts and balance sheets, Sweeny provides a step-by-step explanation of ROI, from its origins in classical economics to its importance in today's world. Most importantly, he concentrates on the three basic methods of ROI analysis: the payback method, the accounting method, and the internal rate of return method. In the concluding chapter of the book, Sweeny shows how the concept can be used as a measure of overall business performance and discusses its application to today's economic realities. If the decisions you make affect the profitability of your company, 'ROI BASICS FOR NONFINANCIAL EXECUTIVES' will provide for you with the information you need to make the right ones.