Public Relations
Book Details
Author(s)
Norman R. Nager, Harrell T. Allen
Publisher
University Press of America
ISBN / ASIN
081918330X
ISBN-13
9780819183309
Availability
Usually ships in 1 to 4 weeks
Sales Rank
#5,838,240
Marketplace
United States 🇺🇸
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Description
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
