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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German ... Studies, Economics and Management, 5) Buy on Amazon

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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German ... Studies, Economics and Management, 5)

AuthorTobias Richter
PublisherPeter Lang Pub Inc
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Book Details

Author(s)Tobias Richter
PublisherPeter Lang Pub Inc
ISBN / ASIN0820454559
ISBN-139780820454559
MarketplaceUnited States  🇺🇸

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