Visual Merchandising 2: Image and Identity

Bursting with state-of-the-art merchandising ideas, this book presents all of the last two years' winners of a distinguished competition that recognizes outstanding design work created to help retail stores put their best image forward.

Prized by manufacturers, retailers, and innovators of promotion pieces and store displays, this second edition of a superb reference book covers compelling window and in-store displays, storewide promotions, point-of-purchase displays, image and identity collateral materials, sign design, and web site design.