Bleeding Edge: The Business of Health Care in the New Century

Using the tools of competitive strategic analysis, this text identifies and explores the five forces transforming the health care system - horizontal consolidation, vertical integration, industrialization, medical/financial risk assumption, and consumerism. Using these five forces to describe the health care system most likely to emerge in the next decade, it predicts very different fortunes and fates for the medical professions, and hospital, pharmaceutical, medical device, and managed care industries.