Competitive Intelligence For The Competitive Edge
39.95
USD
Book Details
Author(s)
Alan Dutka
Publisher
McGraw-Hill
ISBN / ASIN
0844202932
ISBN-13
9780844202938
Sales Rank
#5,142,716
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.
