The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Book Details
Author(s)
David Yale, Andrew Carothers
Publisher
McGraw-Hill Education
ISBN / ASIN
0844232424
ISBN-13
9780844232423
Availability
Usually ships in 24 hours
Sales Rank
#832,747
Category
Paperback
Marketplace
United States 🇺🇸
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Description
Thoroughly updated with information on Internet-based PR campaigns
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
