Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results
34.95
USD
Book Details
Author(s)
Solomon Dutka, Russell Colley
Publisher
NTC Business Books
ISBN / ASIN
0844234222
ISBN-13
9780844234229
Sales Rank
#3,420,548
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a broad range of product categories.
