https://www.ebooknetworking.net/books_detail-0844234524.html

The New Marketing Paradigm: Integrated Marketing Communications

Name: The New Marketing Paradigm: Integrated Marketing Communications
Author: Don E Schultz, Stanley Tannenbaum, Robert F. Lauterborn
ISBN: 9780844234526

AuthorDon E Schultz, Stanley Tannenbaum, Robert F. Lauterborn

PublisherMcGraw-Hill

Shop on Amazon — choose your country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

19.95 USD

Buy New on Amazon 🇺🇸 Buy Used — $0.01

Book Details

Author(s)Don E Schultz, Stanley Tannenbaum, Robert F. Lauterborn

PublisherMcGraw-Hill

ISBN / ASIN0844234524

ISBN-139780844234526

Sales Rank2,650,222

MarketplaceUnited States 🇺🇸

Description

Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.