Buy on Amazon

Consumer Behavior

Name: Consumer Behavior
Author: Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy
ISBN: 9780844236742

Author Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

Publisher Natl Textbook Co

Shop on Amazon — pick your country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

169.00 USD

Buy New on Amazon 🇺🇸 Used — $0.01

Book Details

Author(s) Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

Publisher Natl Textbook Co

ISBN / ASIN 0844236748

ISBN-13 9780844236742

Sales Rank #3,044,443

Marketplace United States 🇺🇸

Ratings & Reviews No reviews yet — be the first!

No reviews yet.

Description

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.