How to Do Marketing Research
Book Details
Author(s)
Paul Hague, Peter Jackson
Publisher
Beekman Books Inc
ISBN / ASIN
0846413418
ISBN-13
9780846413417
Availability
Usually ships in 2 to 3 weeks
Sales Rank
#13,755,376
Marketplace
United States 🇺🇸
Description
Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
