Social Media for Home Builders 2.0: It's Easier Than You Think

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, Linkedin, and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders 2.0: It s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and closing more homes.

The updated edition includes even more examples, details, and strategies than the first edition, featuring

* examples of specific social media campaigns and their sales results by builder type
* sample tweets and Twitter campaigns to draw foot traffic to homes and communities
* new research on how people are using social media

Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included.

Social Media for Home Builders 2.0 also explains how to

* Improve search engine optimization (SEO)
* Win friends and followers
* Find the right groups
* Run campaigns
* Optimize websites, blogs, and other social networking sites
* Track, analyze, and improve results