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The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

Name: The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior
Author: Michael W. Lowenstein
ISBN: 9780873898119

AuthorMichael W. Lowenstein

PublisherQuality Press

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Book Details

Author(s)Michael W. Lowenstein

PublisherQuality Press

ISBN / ASIN0873898117

ISBN-139780873898119

MarketplaceUnited States 🇺🇸

The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

Book Details

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