Benchmarking in Association Management: Social Media Policies and Procedures

Organizations are increasingly adopting social media strategies to market products and services, increase their influence, and improve engagement with customers and members. But what, specifically, are they doing and how? This research report provides a useful snapshot of the social media practices of membership organizations and sets the stage to dig deeper into practice, plans, and strategy to help associations adopt and gain leverage from social media tools. Specifically, the research looked at

Staffing: How much staff are organizations devoting to social media? Also, what kinds of positions are working on social media?

Funding: How much money/budget is allocated to social media?

Strategy, policies, and other practices: How do organizations approach social media in terms of adopting strategies, policies, and other practices?

Concerns: What concerns do participating organizations have with regard to social media?

Activities: What kinds of social media activities are organizations engaging in?

Meetings: How do organizations use social media in conjunction with meetings?

Tracking: What are these organizations doing to track social media activities?

Learn what other organizations are doing with their social media strategies and get ahead of the curve today.