A Practical Guide to Globalization for Associations

Reflecting their ample collective experience in trade and individual-membership organizations, authors Donna Hasslinger and Dick Blatt have delivered a deliberate, effective approach to global strategy and considerations from which any membership organization can benefit.
A Practical Guide to Globalization for Associations focuses on tracing a global path to opportunities outside of North America--and doing so in a way that is scalable to organizations of all sizes, scopes, and budget sizes. Use the book to

• Get an overview of the global changes that are affecting associations and other nonprofit organizations.
• Reach an informed decision about beginning or extending a global effort.
• Learn how to plan and develop a global strategy.
• Gain guidance for an implementation plan that includes phases, metrics, and financial goals.
• Ensure sustainability and take advantage of the new global footprint.

This book brings to the leadership and management of membership organizations a methodical and comprehensive framework for considering, planning, executing, and evaluating global activities. Turn discussion into action.