Street Trends: How Today's Alternative Youth Cultures Are Creating Tomorrow's Mainstream

Street Trends offers an engrossing, provocative look at the hidden centers of urban street cultures, identifies important new trends emerging from the streets and predicts how they will impact the culture at large.

For anyone looking for a preview of the Next Big Thing, the insights here are invaluable. The accuracy of the authors' predictions has earned them a client base that includes high-profile companies such as Rebok International, Pepsi Co., Levi-Strauss, Burlington industries, Shiseido International, and the National Football League Properties.