Internet Marketing For Magazine Publishers

No one is better positioned to take advantage of the enormous possibilities offered by the Internet than magazine publishers. The Internet is not a competitor; nor a death knell. It is a challenge, a transformation, an opportunity. It represents the next essential step in the transformation from words on paper to what publishing is today: the direct communication with each individual enthusiast of each general or special interest niche. Internet Marketing for Publishers provides the tools and techniques that every publisher, large or small, can use to get to know the audience, locate the audience, speak to the audience, and market to the audience. It shows how to bring people to your site, and what to do with them when they get there. It discusses how to structure your business around the internet, how to analyze your traffic, and how to monetize your site. Internet Marketing for Publishers is the essential handbook for anyone looking to market print and online content