Customer Choice: Finding Value in Retail Electricity Markets

Customer Choice is a carefully chosen collection of chapters written by the brightest minds in the utility industry. These include senior practitioners at utilities, unregulated power companies and regulatory commissions, as well as academics and researchers who are at the cutting edge of knowledge about competitive business strategies for retail markets.

To retain and expand market share and profit from available retail margins will require a new business strategies for your company. Customer Choice has been written with your business needs in mind, offering insights and new ideas for closing sales in the new competitive environment.