Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond

Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing...an industry standard. Included in this 210-page book are chapters on profitability, computers, proven sales techniques, business planning, marketing, purchasing, and a sample employee manual. Companion manual to "Principles of Bicycle Retailing II" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.