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Departing from the traditional academic approach of caution, hedging, and narrow focus, the author cuts directly to the chase. Concentrating on clear-cut gender differences in grooming behavior, he asks why, for example, do females grow their hair longer than males, use more cosmetics, and dress more colorfully. Using a combination of his keen observational and analytical skills, lucid writing, and sometimes-irreverent humor, he interweaves well-documented data and many wide-ranging topics into the "minimax principle of gender dynamics," a parsimonious theory of gender differences that has aroused the wrath of the mainstream politically correct academic community.