Golden Meaning Fifty Five Graphic Experiments

Often referred to as the divine proportion, the golden mean has long served as a blueprint for aesthetic appeal. Golden Meaning puts this to the test, exploring the relationship between graphic design and mathematics. Intended to be as intriguing as it is illuminating, this title collects the responses of 55 (think Fibonacci) designers, typographers and image-makers to the same brief to communicate, explore or explain the golden mean. New works tackle this ancient mathematical quandary with intelligence, style and a generous pinch of wit. Each design is accompanied by a short rationale explaining the designers decision-making process.