Food Trends & the Changing Consumer

What are the real trends and traditions in the American diet? How are U.S. demographics changing and how will they impact food consumption? How do consumers view food product attributes, packaging, advertising, and brands? What can economics tell us about the changing consumer?

Drawing from deomgraphic data, marketing and economic theory, and consumer behavior and lifestyle research, the authors of this book examine the underlying forces that influence these aspects of food production and the resulting implications for the entire food industry--from producer to retailer.

Professionals, educators, and researchers throughout the food industry will find this a ready resource for current information on food consumption patterns, consumer behavior, and the food industry.