The Dream Job: Sports Publicity, Promotion and Marketing, 3rd Ed.
Book Details
Author(s)
Melvin Helitzer
Publisher
University Sports Press
ISBN / ASIN
0963038729
ISBN-13
9780963038722
Availability
Usually ships in 24 hours
Sales Rank
#531,783
Marketplace
United States 🇺🇸
Description
This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
