How to Manage your R.O.E. (Return on Expectations)
Book Details
Author(s)
Jr. John F. Budd
Publisher
Turtle Pub Co
ISBN / ASIN
0963394738
ISBN-13
9780963394736
Availability
Usually ships in 24 hours
Sales Rank
#12,428,187
Marketplace
United States 🇺🇸
Description
ROE initially aimed at CEOs, thus its short size is a real-world game plan for PR practitioners anxious to gain the CEO's attention. It traces how trust can be communicated by reputation building, credibility development and information sharing.
