Precision Target Marketing
Book Details
Author(s)
John L. Stanton, Mark F. Lang
Publisher
Raphel Publishing
ISBN / ASIN
0964265710
ISBN-13
9780964265714
Availability
Usually ships in 24 hours
Sales Rank
#3,429,767
Marketplace
United States 🇺🇸
Description
This book is a practical guide to all of the key issues of selecting, targeting and executing a marketing plan. It is built on the S-T-P principle of Segment, Target and Position.
