Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun

This fun-to-read, Tongue-In-Cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):

*Besides Free Food, Why Go to Pre-Show Meetings?
*SMART Objectives, DUMB Ideas
*Personal Stretch Time: Being Pleasant
*Non-Violent Ways of Getting Attention
*Offending International Visitors
*Qualified or Time-Waster? - You're the Judge and Jury
*Disposing of Human Debris
*Your Demos Probably Suck
*Get Good at Visitor Manipulation
*Establish Your Own Escort Service
*A New Concept: Be Productive
*How to be a Trade Show Idiot

This book should be required reading for: Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.