When Black & White Make Green: The Next Evolution in Business & Race
Book Details
Author(s)Melvin J., II Gravely
ISBN / ASIN0965619486
ISBN-139780965619486
AvailabilityUsually ships in 24 hours
Sales Rank1,056,606
MarketplaceUnited States 🇺🇸
Description
This compelling business parable is an entertaining and enlightening story about the next evolution in business and race. The content is full of new strategies and breakthrough thinking sure to help business leaders recognize the promise of supplier diversity and economic inclusion. The concepts and ideas in When Black and White Make Green are driven by actual research led by Dr. Gravely. This is a must read for anyone who wants to stay on top of the competitive imperatives of our increasingly diverse world.
When Black and White Make Green, answers the questions that are on everyone's mind but are too often too sensitive to ask:
- Why does access to markets and capital not equal success?
- Why do we keep investing more and getting less in return for our efforts?
- Why won't what we are doing now ever get us the results we expect?
- Why do corporate spending levels with minority businesses really not matter?
- Why is it imperative there be a significant minority business community?
- What do we do next in supplier diversity?
