Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
25.00
USD
Book Details
Author(s)
Scott A Neslin
Publisher
Marketing Science Institute
ISBN / ASIN
0965711412
ISBN-13
9780965711418
Sales Rank
#1,852,638
Category
Paperback
Marketplace
United States 🇺🇸
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Description
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
