Poor Richard's Building Online Communities: Create a Web Community for Your Business, Club, Association, or Family

On-line communities work for the same reasons traditional communities work-because of the relationships members form, the information they gather, and the entertainment they view. All provide immediate value and comfort. Poor Richard's Building Online Communities shows how anyone with Internet access can create an on-line community and describes the many advantages. For business, Web communities provide tightly targeted audiences for higher ad rates, more efficient merchandising, excellent word-of-mouth publicity, and customer loyalty. On-line communities can also be used to promote a special interest group or help an organization communicate with its members. This book explains how to create a place on the Web where customers, members, or friends can post announcements, view photos, have discussions, make recommendations, post events, share thoughts, and meet others with similar interests or questions. Such communities are perfect for Scout groups, professional associations, sports clubs, schools, fraternities and sororities, families spread around the globe, and any other group of two or more people who want to share information and experiences.