The Truths, Myths & Secrets of Marketing Products in the Lawn & Garden Industry

The book was written for successful marketers of lawn & garden products (and those who want to be!) who are ready to move up a notch. The Truths, Myths & Secrets of Marketing Products in the Lawn & Garden Industry goes well beyond commonplace advice about how to get started in the lawn & garden industry or how to get to the next level. It acts as a practical day-to-day guide for marketers of lawn & garden products who already have a thriving business. The book is filled with down-to-earth advice and examples that highlight the truths and secrets of the lawn & garden industry while dispelling the industry myths. This book also shows you: How to Sell to The Home Depot, The Rules of Marketing Green, How to Change your Prices Without Losing Customers, What Wal*Mart Wants, Are Patents Cost Effective And How to Protect Them, How to Discontinue Products the Right Way, and Do You Suffer from Trade Show Deficit Disorder?