The Great Tween Buying Machine: Marketing to Today's Tweens

Did you ever stop to think that older tweens (children aged 10-11) are 50 percent older than the youngest tweens (aged 8-9)? Too old to be a "kid," too young to be a teen. Too old to want to be totally dependent on parents. Too young to have a work permit. Tweens don’t fit easily into any category, but they have the power to create a $100-million brand. Today’s tweens are sophisticated, well informed, well connected, and quite different than their older brothers and sisters.

Tweens are at the epicenter of the Internet, at home and at school. It has changed their expectations, the way they communicate, the way they do schoolwork, and the way they shop. This book will help you keep up.

This is one of the best assessments of TODAY’S tweens and the universe they live in. Discover how to market to tweens, from research to product development, and from packaging, to advertising and winning promotions