Selling The Sizzle 2: The Sequel, The Magic + Logic of Entertainment Marketing

The Ultimate guide to entertainment marketing in what Barry Avrich is calling the decade of distraction . Filled with valuable insight, tools and professional advice from those who have produced and marketed blockbusters and thousands of sold out events, Selling The Sizzle 2: The Sequel is must read before launching any kind of entertainment event. Selling The Sizzle 2: The Sequel is an updated copy of Avrich s previously successful book Selling The Sizzle and now features new chapters on promotions and product placement.